The World‘s Number 1 in Sports Retailing.

INTERSPORT partner up with Hamashbir Lazarchan exclusively for Israel

30 Mar 2017

IIC - INTERSPORT International Corp. GmbH signed an exclusive License Agreement with Hamashbir Lazarchan Department Stores Ltd. for the country of Israel. By the end of 2018, Hamashbir will operate several standalone INTERSPORT stores and will implement INTERSPORT shops in some of their existing department stores.

IIC - INTERSPORT International Corporation GmbH (IIC) is pleased to announce that exclusive License Agreements were signed for its retail banner INTERSPORT with Hamashbir Lazarchan Department Stores Ltd. for the country of Israel.

Hamashbir is a retail company based in Tel Aviv, which manages a portfolio consisting of a number of prestigious brands in sports and fashion retail. Currently, the company operates more than 35 department stores under the banner of Hamashbir. By the end of 2018, the company will convert existing sport departments to INTERSPORT stores and will open 3-4 bigger standalone INTERSPORT stores yearly. In 2018-2020, the company plans to launch ecommerce to establish the omni-channel-retail business model.

Hamashbir’s CEO and controlling shareholder, Mr. Rami Shavit state: "I am so proud and excited that a world leading company like INTERSPORT chose Hamashbir to launch and operate this fantastic brand in Israel. This decision by INTERSPORT expresses their confidence in Hamashbir to develop and operate such a unique and leading brand. By this cooperation, we will deliver the Israeli consumers with a new meaning of the term “multi-sport, multi-brand and specialist destination” I am confident that this cooperation will lead to great success.

Victor Duran, CEO IIC-INTERSPORT International Corp. states: „Our strategy is to be the multispecialist sporting goods destination for the demanding every day athlete.  As a result, we will only expand into countries where we can bring this to life and be one of the leading retailers in the country. With Hamashbir, we have a partner that is already experienced in sporting goods and has the capability to cover the entire country, so together we can step change to the next level.  Our focus will be to transition to the INTERSPORT concept and add our Digital and Omni-Channel solution during the first year of operation.”

For further information:
Victor Duran
CEO IIC – INTERSPORT International Corp.
T +41 31 930 78 04

Rami Shavit
CEO Hamashbir Lazarchan
T +972 54 522 2804 E