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Exclusive at INTERSPORT - Boss everyone in adidas Ace 16 Primeknit

29 Jan 2016

Latest boot drop offers unparalleled comfort and support. Revolutionary Primeknit boot will be worn on pitch from 30th January.

Bern, 29TH January 2016 –INTERSPORT the world’s leading sporting goods retailer and adidas continue their successful partnership in football. Today INTERSPORT and adidas launch an international campaign featuring the ACE 16.1 PRIMEKNIT in an exclusive colourway, which brings adidas revolutionary Primeknit material to the next generation of ACE.

Bossing pitches everywhere from 30th January, the INTERSPORT ACE exclusive colourway will be worn by Juan Mata, Mats Hummels and Miralem Pjanic. On top an additional 50 adidas ACE players will boss the exclusive boots in each country, where the campaign is taking place.

The ACE 16.1 PRIMEKNIT offers the ultimate in comfort and control to give players the confidence to dominate game after game.

For the first time, Primeknit covers the whole upper of the boot for total 360 degree control allowing players to boss everyone, with every touch, every part of the boot. The 3D knit structure gives unparalleled fit and grip. Specially engineered knit zones across the upper combine loose and tight formed knits to fit snugly to the unique shape of a player’s foot, enabling perfect ball control.

The brand new internal knit support system extends up to the ankle collar for a sock-like fit that streamlines the boot’s connection to the foot, so players can boss the field with confidence.  The enhanced sprint frame construction delivers the perfect balance and control, on and off the ball, while an enlarged heel pocket adds to the next-level comfort of the ACE 16.1 PRIMEKNIT.

For further information please visit http://intersport.com/campaign/adidas-ace-primeknit

For further media information please contact:

Franz Penka
Director Marketing, IIC
franz.penka@intersport.com